The Ask: Each student was assigned a sensitive brand and tasked with doing a deep dive into the brand and what they stand for. For deliverables we were told to design a spread that would articulate the main findings of the deep dive, including a guess into the brand value and to write a brand story illustrating the main brand values.
What I Found: After doing a lot of secondary research on the brand I was able to surmise Frigo's over all brand. The main finding was the Frigo wanted to make wearing underwear even better than being naked, that the support and comfort they offered was unparalleled. They want to revolutionize naked.